Our Brand
Electricity originates from the movement of a small particle called an electron, which is part of the atom, and natural gas is a mixture of gases, primarily composed of methane, the smallest and lightest hydrocarbon. This is also what our brand aims to represent.
Our Identity Manual was created to provide guidelines for the use of the Grupo Energía Bogotá brand, including its appearance, personality, and application of our identity.
The correct application of these standards allows us to promote, maintain, and truly enhance the value of the GEB brand.
Logo
Our logo is GEB’s most valuable identifier because it reflects who we are: a serious, dedicated organization committed to providing energy services and solutions to millions of people.
Typography
The primary typography for our communication is the Fira Sans Family, a style that ensures easy readability, provides an appropriate presentation of the brand across its various applications, and guarantees its visual impact.
Color
Our brand is represented by a variety of colors that demonstrate who we are: blue represents the natural energy of our business, and green signifies our environmental responsibility towards society.
Our Communication Strategy
At Grupo Energía Bogotá, we have come a long way to position ourselves as one of the leading business groups in the energy sector in Colombia, Peru, Brazil, and Guatemala.
With over 128 years of history, we are leaders in the transmission and distribution of electricity and in the transportation and distribution of natural gas through our own companies and partnerships with major players in both sectors.
Through our communications team, we promote and advance the goals and objectives set by senior management within the framework of our corporate values (Life First, Integrity, Teamwork with Individual Responsibility, Results-Oriented Focus, and Empathy) using various communication channels such as forums, events, content creation, engagement activities, and brand presence.
We are the cross-functional partner of GEB's divisions, helping to build relationships with their target audiences, prioritizing the communities where the company faces the challenge of establishing long-term connections.
Our values
Crisis Management
The GEB's Communication Management Manual for Crisis Situations establishes the method or procedure to follow in order to address a reputational crisis.
Our Social Media
In our aim to position Grupo Energía Bogotá as a leader in energy transition in Colombia and Latin America, we have developed a strategy to strengthen external digital media and grow our community on social networks and our website, through content from both GEB and its subsidiaries. In this sense, we are building a large social media community. Some of our KPI’s are:
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Crecimiento comunidad digital desde el 2021
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Crecimiento en X (antes Twitter) desde el 2021.
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Crecimiento LinkedIn desde el 2021